TSN #37 - Financial Planning for Funded Founders

In partnership with

Hey! 👋

This week we're diving into an overlooked opportunity: helping funded startup founders manage their personal finances. While everyone focuses on startup success, few address the founder's personal financial security.

Enjoy!

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🎬 The Pitch

Imagine building a financial advisory service specifically for Series A+ founders who suddenly have significant salaries but face unique risks. These founders are all-in on their startups (the ultimate high-risk bet), yet they need smart strategies for building personal financial security outside their venture.

Here's the concept: Create a specialized financial planning service that understands both the startup world and personal finance. Help founders build their "Plan B" while they pursue "Plan A". With the right positioning, you could charge €5-15k for initial planning plus ongoing advisory fees, targeting the thousands of founders who raise Series A+ funding each year.

The best part? This is a premium service with natural network effects - founders talk to other founders, and successful clients become even more valuable as their wealth grows.

📊 Market Insights

The funded founder market is growing:

• 2,500+ Series A deals annually in US/EU

• Average founder salary post-Series A: €150-250k

• 70% of startups fail post-Series A

• Only 12% of founders have personal financial plans Source: Startup Finance Report 2024

💡 The Concept

Service Packages:

1. Founder Financial Blueprint (€5-10k):

   • Risk assessment

   • Investment strategy

   • Tax planning

   • Insurance review

   • Estate planning basics

2. Ongoing Advisory (€1-3k/month):

   • Regular portfolio reviews

   • Tax optimization

   • Secondary sale planning

   • Option exercise strategy

   • Wealth preservation

3. Wealth Building Program:

   • Alternative investments

   • Real estate strategy

   • International diversification

   • Family office setup

   • Succession planning

Special Considerations:

• Stock option strategies

• Cap table management

• Founder liquidity events

• Cross-border tax issues

• Exit planning

💰 Revenue Streams

• Primary: Initial planning fees (€5-15k)

• Secondary: Monthly retainers (€1-3k)

• Additional: Investment management fees

• Success fees on liquidity events

🛠️ Bootstrappability Score: 9/10

Start with expertise and basic tools. Main investment is in network building.

💻 Non-Tech Factor: 9/10

While you'll use financial tools, success depends on expertise and relationships.

🚀 Getting Started

1. Build Expertise:

   • Startup finance knowledge

   • Personal financial planning

   • Tax optimization

   • Investment management

   • Network development

2. Service Development:

   • Create founder persona map

   • Design service packages

   • Build planning templates

   • Develop processes

   • Create educational content

3. Marketing Strategy:

   • Partner with VC firms

   • Join founder communities

   • Create thought leadership

   • Host founder workshops

   • Build referral program

4. Operations Setup:

   • Client onboarding system

   • Financial planning software

   • Reporting templates

   • Communication protocols

   • Security measures

5. Growth Plan:

   • Start with one geography

   • Build case studies

   • Expand services

   • Add team members

   • International expansion

💪 Pros & 😓 Cons

• Pro: High-value, sophisticated clients

• Pro: Strong referral potential

• Con: Need deep startup finance knowledge

• Con: High client expectations

🔍 Steal Somebody’s Homework & Dive Deeper

Want to explore this idea further? Check out:

• StashWealth

Got experience managing founder finances? Share your insights - always curious to learn from those who've been there!

- Slavo