TSN #14 - Pieces of Content to take you through September's Hustle

Get up to speed on sales, micro SaaS and Andrew Wilkinson

Author

Slavo Tuleya
September 01, 2024 • Today's Reading Time: 5 minutes

Hey! 👋

This time, we're focusing on visual content rather than data. I love curating lists of valuable topics, and in issue #7, I highlighted some must-watch pieces for the summer.

As summer wraps up here in Europe, it's the perfect moment for another roundup. Throughout August, I delved into the intricacies of effective sales techniques.

In this issue, you'll discover two insightful pieces on sales, two book recommendations, and additional tips on building micro SaaS. I'd love to hear which parts you find most engaging!

Also, I’ve recently updated my recommendations list, if you are looking for some summer inspiration, check it out.

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Post-summer content check

1/ Crash-course on Sales

Sales has been, for a long time, a blackbox for me. It is a key component of any business, and I was able to do it relatively well, yet those were mainly network sales & word of mouth approaches. I had to dive deeper.

This short summary has a lot in it.

2/ A bit more sales know-how

If you know who Hormozi is, there is no point in introducing. For those who don’t, give this video a try. Alex has a great ability to explain business concepts in a very actionable way.

Watch it today, apply tomorrow.

3/ Andrew Wilkinson’s book called “Never enough”

I finished this book two days ago. I loved every page of it and could relate to it a lot. As someone who has experienced the joys and pains of running an agency, this book covers it all.

It made me realize that all agency owners face the same problems: bad clients, employees, cash flow issues, life on the brink of bankruptcy, and in many cases, bankruptcy itself.

I appreciated the helicopter view on things.

4/ Indie hackers building micro SaaS for sub audiences

Solid approach. With the rise of No Code, or even better, AI-assisted development, you can solve specific problems for micro audiences because you can get things out there cheaply and quickly.

I'm not an indie hacker myself, but I like the proposed approach compared to the traditional approaches many founders I speak to take.

5/ Supply vs. Demand constrained businesses

This idea comes from Hormozi’s video. He speaks about supply vs. demand constrained businesses. One of his commenters took it a step further and made a list.

Think about it before building your next thing.

6/ Bonus, sales manual from my friend Gerald

Speaking about sales, I recently met with my friend Gerald Zankl from KickScale. Couple of weeks ago he published a great handbook for people who want to up their sales skills. I’ve certainly found it very actionable!

You should check it out on Amazon.

That’s all for today. 1st of September is here, building season starts!

- Slavo